Designing Successful Events:

Structure Meets Strategy - For Events That Inspire!

In the higher education sector, conferences, symposia, or summer schools often emerge where subject expertise exists—but without a professional event structure.

Project leads, research managers, or doctoral candidates take on organizational responsibilities alongside their academic work. They frequently encounter differing expectations, funding requirements, limited budgets, and complex committee dynamics.

This training provides you with a clear method to develop a viable, strategically grounded event concept in a short time—together with your team and supervisors.

Your Benefits

• Clearly define goals and impact
• Take target audience expectations into account
• Prepare decisions and reduce coordination loops
• Gain orientation and confidence in complex coordination situations
• Bring structure and efficiency to project work

Who Is It For?

• Research managers 
• Project leaders in third-party funded projects 
• Doctoral candidates and postdocs with organizational responsibilities 
• Coordinators of graduate programs 
• Staff in transfer or strategy projects 
• Anyone who designs events “on the side”

Method & Format

• Structured, facilitated design process 
• Combining creativity and strategy 
• Systematic integration of different perspectives 
• Productive facilitation of discussions 
• Interactive and practice-oriented: working on a real event project 

Delivered digitally via Zoom & Mural.
With group work, facilitation steps, and peer exchange.

Content & Practice

• Strategic goal-setting & target group analysis 
• Designing format, dramaturgy, and framework intentionally 
• Constructive handling of differing expectations 
• Structuring decision-making processes 
• Practical tools: templates, facilitation guides, working materials 

After the Training

• Projects no longer start “based on gut feeling” 
• A clear design process for every event 
• Early alignment on goals and impact 
• More structured, efficient, and less conflict-prone processes 

You gain control over complex planning processes.

Take your conference organization skills to the next level!