Does This Sound Familiar? 

You’re asked to organise an event.

Perhaps a:

• conference 
• strategy day 
• networking event 
• project event 
• or a customer event 

 But after a short time, it becomes clear: 

• Everyone involved in the planning has different ideas 
• Objectives are not clearly defined 
• Decisions drag on for weeks 
• Meetings go round in circles 
• In the end, there is still no clear concept 

It becomes particularly challenging when decisions have to be made by people with little experience in organising events and who are under time pressure. Many teams lose valuable time in rounds of coordination before the actual planning has even begun. 

The Event Design Sprint 

The Event Design Sprint is a structured, step-by-step method for individuals and teams who suddenly need to plan events — without being event professionals.

In a structured, method-based workshop, we work together to define:

• the objective and impact of the event
• the expectations of the target audience
• suitable formats and dramaturgy
• priorities and framework conditions

This method ensures that even inexperienced teams can develop a shared, robust event concept in a short space of time — without power struggles or endless coordination.

It saves time, reduces discussions and provides clear direction for the project.
This way, you gain control over a complex process. 

Who is this method suitable for? 

The method and workshop are primarily aimed at teams who need to organise events without being event professionals. The Event Design Sprint is particularly helpful when decisions need to be approved at higher levels and a convincing concept must be presented.

This method is suitable for:

• project managers
• communications departments
• HR and people development
• strategy and innovation teams
• specialist departments responsible for events

With this method, you won’t overlook anything important — even if you’re not an event professional. It helps you avoid mistakes and builds confidence, including in internal communication.

This structured process leads to clear decisions even when opinions differ and strengthens decision-making at leadership level.

International Reference Clients 

The Event Design Sprint has already been successfully used in a range of organisations — including Messe Frankfurt, as well as in numerous university and research projects, European University Alliances and regularly at the International DAAD Academy.

The target group for these trainings typically consists of highly qualified professionals in their respective fields — often academics — who are suddenly tasked with organising events alongside their usual responsibilities, without having received specific training.

For experienced event organisers, this method is ideal for developing event concepts more quickly with their clients, actively involving clients in the process, and significantly reducing the number of revision cycles.

 Your Outcome After the Workshop 

 After the Event Design Sprint, your team will have: 

✔ a clear event objective
 ✔ a defined target audience
 ✔ a coordinated event concept
 ✔ concrete priorities
 ✔ a sound basis for decision-making 

Instead of weeks of coordination, a shared concept is created within a single day.